About the Role:

The Business Development Representative (BDR) is a crucial member of our sales team, responsible for driving top-of-funnel growth by identifying, engaging, and qualifying potential leads. This role focuses on proactive outreach, strategic lead nurturing, and appointment setting to generate qualified opportunities for our sales team. The BDR will leverage tools like HubSpot, Apollo, and LinkedIn Sales Navigator to efficiently manage leads, conduct initial outreach, and ensure a smooth handover to Account Executives. The ideal candidate is a highly motivated, results-oriented individual with excellent communication skills and a passion for building strong relationships with potential clients. This role is pivotal in optimizing our sales pipeline and contributing directly to revenue growth.

Required Qualifications/Experiences:

• Proven experience in a Business Development, Sales Development, or similar role.
• Strong proficiency with CRM systems (e.g., HubSpot) and sales engagement platforms (e.g., Apollo).
• Demonstrated success in generating leads and building pipelines using LinkedIn Sales Navigator.
• Exceptional communication and interpersonal skills, with the ability to build rapport and engage potential clients effectively.
• Highly organized and detail-oriented, with the ability to manage multiple tasks and prioritize effectively.
• Proactive and self-motivated, with a strong drive to achieve and exceed targets.
• Experience with sales automation tools and email marketing platforms.
• Analytical skills to track performance metrics and generate reports on lead generation activities.
• Experience in a quota carrying role is a strong plus.

Duties and Responsibilities:

• Proactively identify and generate new leads through targeted outreach, including cold calling, email campaigns, and social selling.
• Utilize LinkedIn Sales Navigator and other resources to research and identify potential clients.
• Qualify leads based on established criteria to determine their fit and potential.
• Conduct initial outreach to potential clients via phone, email, and social media.
• Develop and implement effective email and messaging sequences to engage and nurture leads.
• Deliver compelling value propositions and tailor communications to address specific client needs.
• Schedule qualified appointments between potential clients and Account Executives.
• Ensure smooth handover of qualified leads to the sales team, providing detailed information and context.
• Maintain accurate and up-to-date records of all lead interactions and activities in the CRM system (HubSpot).
• Maintain data cleanliness and integrity within the CRM.
• Collaborate with the marketing team to align on lead generation strategies and campaigns.
• Provide feedback to the marketing and sales teams on lead quality and market insights.
• Work closely with sales representatives to ensure lead handover processes are seamless and that no opportunities are missed.
• Continuously evaluate and refine outreach strategies and techniques to improve effectiveness.
• Stay up-to-date on industry trends and best practices in business development.

Please refer to job description.