GENERAL PURPOSE OF THE JOB:

The Events Manager is responsible for promoting and positioning the events hall of PHC properties as a prime venue for MICE (Meetings, Incentive Travels, Conventions, and Exhibitions) events, trade fairs, and other related campaigns. The incumbent is also responsible for the development, planning, and execution of the PHC-wide marketing events and promotions activities to strategically meet the business objectives of PHC including generating sales revenue, creating foot traffic, and promoting brand awareness.

DUTIES AND RESPONSIBILITIES

• Stays informed about the current industry trends and practices in event rentals and managing events;
• Leads in the development, implementation, and execution of comprehensive marketing strategies to generate leads and sales revenue streams for event rentals of PHC;
• Sources and networks with potential clients to expand PHC customer base and attract potential clients interested in our PHC events hall to host their corporate events or social functions;
• Creates and manages targeted marketing campaigns, advertising plans, and public relations strategies of PHC across various social media channels and networks to promote the company’s property portfolio as an ideal event venue and attract potential tenants;
• Collaborates with marketing teams to develop event strategies and promotional materials to attract potential buyers or investors;
• Forms collaborative partnerships within the M.I.C.E. and event planning industry, including independent event planners, event management associations, and companies to generate qualified leads and find potential clients based on our venue rental offerings;
• Builds and maintains relationships with industry partners, sponsors, and stakeholders to enhance event opportunities and collaboration;
• Stays updated on industry trends, market conditions, and competitor activities to incorporate into event planning and marketing strategies;
• Develops and implements a comprehensive sponsorship event strategy for trade shows, real-estate conferences, and other conferences; offering the amenities of PHC including venue and equipment to add exposure value, drive foot traffic, increase brand awareness, and promote our events hall as an ideal venue for corporate events;
• Forms strategic partnerships with event suppliers for efficient and cost-effective delivery of services required by clients for their corporate events or social functions;
• Prepares reports on implemented marketing strategies and sponsorship activities and analyzes their impact on the lead generation and revenue goals of the Company;
• Oversees the end-to-end execution of events at PHC properties to ensure that the activities are executed smoothly, and efficiently, and generate maximum sales revenue, property exposure, and meet client expectations;
• Performs post-event evaluation to determine the feedback of the clients regarding the venue rental services provided; to ensure that the objectives of the events are met based on the venue requirements and provide recommendations to the management for improvement; and
• Collaborates with the Finance and Accounting Department to ensure timely billing and collection of the clients.

Other tasks:

• Performs other tasks that may be assigned by the Immediate Superior.

JOB PROFILE

Educational Background

• Must have at least a Bachelor’s Degree in Business Administration majoring in Marketing Management, Hospitality Management, Events Management, or any related course.
• Preferably with a Master’s Degree in Business Management or equivalent

Professional Background

• Minimum of 8 years of relevant working experience in venue rentals and promotions, managing events, and brand marketing with 2 years in a managerial experience role in a Property Management, Real Estate, or Event Management Industry.

Knowledge Requirements

• Must have comprehensive knowledge of events management trends and practices;
• Must have in-depth knowledge about handling major events on a Business-to-Consumer (B2C) or Business-to-Business (B2B) level events involving large attendees;
• Must have knowledge of managing clients and forming partnerships with events management associations and companies; and
• Must have knowledge of using MS Office Tools and Events Management Software.

Skills Requirements

• Must have excellent events management skills;
• Must have excellent customer service skills;
• Must have good oral and written communication skills;
• Must have good negotiation and presentation skills;
• Must have good time management skills; and
• Must have good organizational and project management skills.

Ability Requirements

• Must be agile to adapt to the dynamic work environment;
• Must have the ability to work under pressure and maintain quality decisions even in stressful situations;
• Must have the ability to handle multiple events simultaneously;
• Must have the ability to communicate and maintain connections to people across all levels of the Company;
• Must have the ability to manage and maintain good relationships with internal and external stakeholders; and
• Must have the ability to work extended hours when necessary.

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Please refer to job description.