• Video Production o Plan and execute video shoots, including setting up equipment and managing production. o Edit videos with attention to detail, ensuring alignment with campaign goals and platform requirements.
• Content Development o Collaborate with the Digital Marketing team to create compelling video concepts and storyboards. o Research video trends and apply them to campaigns for maximum audience impact.
• Campaign Support o Ensure timely delivery of video content for social media and ad placements. o Adapt videos for multiple platforms, including different aspect ratios and resolutions.
• File Management and Documentation o Maintain a library of edited and raw footage for future use. o Ensure proper documentation of video projects for reference.
• Collaboration and Coordination o Work closely with the Social Media Manager, graphic designers, and photographers to produce cohesive campaign materials. o Provide on-set support, including troubleshooting technical issues.
  
  
  

• Proficiency in video production equipment (cameras, gimbals, drones, lighting, and sound equipment).
• Expertise in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve). Knowledge of motion graphics tools (e.g., Adobe After Effects).
• Familiarity with video optimization for social media platforms (e.g., aspect ratios, captions, and thumbnail design).
• Understanding of color grading, transitions, and advanced editing techniques.
• Ability to manage video codecs, file formats, and export settings.
• Basic knowledge of storyboarding and scripting for video production. Key Performance Indicators (KPIs)
• Timeliness: Deliver at least 95% of video content according to campaign schedules.
• Content Quality: Maintain a 90% approval rate for videos by the Marketing and Social Media teams.
• Engagement: Boost video view rates by 15% and audience engagement by 10% through compelling video content.
• Trend Integration: Incorporate at least 3 new video trends per quarter into campaigns.
• Brand Compliance: Maintain a 100% adherence rate to brand guidelines.
  

Please refer to job description.