Job Summary:

We are seeking a Digital Marketing Specialist to develop and execute performance-driven digital marketing strategies across multiple e-commerce platforms.

The ideal candidate has experience or willing to learn managing paid ads, leveraging in-platform solutions on Lazada and Shopee, optimizing keywords, implementing SEO/SEM techniques, and analyzing data for continuous optimization.

Key Responsibilities:

• Paid Ads Management: Plan, create, and optimize paid advertising campaigns across various platforms, including Meta Ads, Lazada Sponsored Solutions, and Shopee Ads, to drive traffic, sales, and brand visibility.
• In-Platform Solutions (Lazada & Shopee): Utilize in-platform tools such as Lazada Sponsored Solutions (LSS) and Shopee Ads to optimize product visibility, boost sales, and increase conversions.
• Keywords Management: Conduct in-depth keyword research to identify high-converting keywords for SEO, PPC, and in-platform advertising. Implement keyword strategies to maximize reach and relevance.
• SEO/SEM: Develop and execute SEO strategies for website optimization, improving organic search visibility. Manage SEM campaigns to increase online visibility and attract the right audience.
• Data Analytics and Optimization: Monitor, analyze, and report on campaign performance using analytics tools like Google Analytics, Lazada Business Advisor, and Shopee Business Insights. Optimize campaigns to achieve KPIs, enhance ROI, and reduce costs.
• Market Research: Stay updated with industry trends, competitors' activities, and algorithm updates on e-commerce platforms to maintain a competitive edge.
• Collaboration: Work closely with the e-commerce, content, and creative teams to ensure cohesive marketing strategies.

Please refer to job description.